I see
several interwoven agendas caused by the interface between marketing and
technology that all move us towards ‘user-accountability’.
1. The advent
of decision-based web-dialogue enabling users to sense needs and
co-ordinate responses. Companies no
longer have to predict or pre-build product on the basis of guesswork; they can
build what you say you want…and infer what you might need next.
2. The
ability to share the rich information currently within value-chains in
user-defined value-specifications creates the possibility of genuine brand
accountability to end users.
3. The
ability to physically track and trace product, or people (though RFID) offers
huge value opportunities – if shared with individual users.
Just as
media convergence enables you to bring videos, music, pictures and books into a
single storage ‘pot’, so RFID will enable the same possibilities with physical
assets.
4. Finally,
the advent of social software – enables people not just to connect their
social networks (cf. Linked-in), but to generate incremental value through
those networks (cf. del.icio.us, flickr, technorati).
This
newfound ability to undertake personal asset management will greatly
simplify people’s lives and create new opportunities for value ‘origination’ – unleashing
the so-called DIY era, typified by personal publishing and the iPod generation.
Once
individuals are ‘in charge’ of their total asset portfolio: physical, information, relationship, and
reputational assets, they can begin connect their own ‘internalities’ of their
values, to the ‘externalities’ of global production systems…
This ability
to connect the user’s richly-informed demand-chain to corporates’ flexible supply-chain
suddenly makes woolly notions of win:win economics and corporate social
responsibility, not just practical, but actually profitable.
“I want blue,
nike-brand T-shirts made from organic cotton, produced in china at labour rates
above national average…and it want them by next Tuesday…overprinted with images
of my new pet rabbit...and shared with my three best friends - in different locations.”
The ability to physically track and trace product.
Posted by: Online pharmacy | June 17, 2009 at 04:40 PM
Buy Sildenafil Citrate online had no effect on serum levels of testosterone, luteinizing hormone, or follicle stimulating hormone.
Posted by: Buy Sildenafil Citrate Online | May 12, 2009 at 04:35 PM
kojgylra mzyi gwruxo majcnxswz mxikgrl jsbzyumtg evbkxtq
Posted by: lgkrwphen zdvbtsan | March 21, 2009 at 10:35 AM
Why not source the tee in India instead ;) ?
www.ignitionwear.com | www.com-mart.com :)
Peace,
Anders
/sustainopreneurship* facilitator/
--
*sustainopreneurship = sustainability innovation and entrepreneurship
Posted by: Anders Abrahamsson | February 02, 2006 at 12:31 AM