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August 16, 2007



Maybe this is me talking nonsense, but it seems like Google isn't a company run strictly by the top and they seem to be doing quite well.

Sivaraman Swaminathan

Lovely post. I believe a key inflection point is emerging in advertising-subsidized content creation or ideas or business models in the next couple of years. One can't forever run businesses on only ad model support. On the net, ad-blindness catches-up too fast unlike other media. Surely, google optimized marketing spends by contextual advertising. But,as consumers share and collaborate a new model is needed or will have to evolve. I have been thinking about this a lot and I firmly believe,we will have to forget the word advertising in this eco-system. Your model & thinking definitely makes sense and is worth pursuing.

Social Shopper

An interesting - and pretty accurate - take on the current situation with regards to consumers. You only need look at social shopping sites (where consumer reviews are the basis of a product's positioning on the site) and various recent news items on the issue, to observe the recent paradigm shift from the industry being very retailer-led to becoming more consumer-centred. For example, take a look at:


Given the current situation, it will be interesting to see what the future holds for consumerism.

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