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Aligning Business and Marketing in the Age of the Organised Customer
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Categories
Miscellaneous
Resources and Papers
Recent Posts
New blog address
Vendor Relationship Management
Is VRM a 'phenomenon'?
Markets, prices and VRM
Transparency Systems: with 'VRM inside'
Who should manage employee health?
Unpicking the real meaning of 'identify and meet customer needs'
Hard Re-set Required for Direct Marketing to Re-invent Itself
Can I Own My Data?
The future of advertising
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Right Side Up Authors
Alan Mitchell
Alex Cheatle
Chris Lawer
Iain Henderson
Liz Brandt
Peter Massey
Steve Leegood
Tim Kitchin
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